I have held +450 pitch trainings and seen +5.000 pitches and here is the one crucial thing everyone is missing!

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We all love data and want to measure everything but there is vital information on the impact your pitch is creating you are simply ignoring…

Now first and foremost let me get this straight: a pitch is only every good if what you promise can be held. I am a strong advocate of a no-bullshit approach. At this point I want to assume that the project or startup you are witching is solid. So this piece you are reading is not about how to build a great pitch (instead look here) or how to avoid major mistakes (look here) but in fact about something else but equally important.

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Details. Or rather vital information you are quite simply ignoring.

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Now before you start ramping up your analytics or your funnel bear with me. I mean something else. Visual data.