I’ve held +500 pitch trainings — these are the only 3 things investors really care for

Over the last 10 years I have seen and worked on 1.000s of pitch decks and talked with hundreds of investors — and here’s what I have learnt

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First of, you need to understand the concept of a pitch — and understand it as a conversation starter (see more here). This is very much essential.

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Now you need to understand the intent of an investor, be it a business angel or a VC. And that is plainly spoken to make money. With investing money in others peoples’ companies and making good returns — this is their business model. At the same time they are aware that a lot of their investments won’t work — so they are always looking for investments, or rather bets (as they are often referred to) that are able to balance several bad bets with one good one.

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Next we need to understand the mentality of investors. They are usually very structured in their mindset and have a clear investment thesis — after all its a numbers game…