The Anita Effect: How Gender Can Boost Your Cold Email Outreach Response Rate.
6 min readSep 6, 2022
In 2004 a team of German market researchers from Lufthansa Technik made an amazing discovery that can boost your response rate almost instantly!
Back in University I heard of the Anita Effect for the first time — and found it fascinating. Shortly after co-founding my first company I remembered it and tried it — with great effect…
