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The Anita Effect: How Gender Can Boost Your Cold Email Outreach Response Rate.
In 2004 a team of German market researchers from Lufthansa Technik made an amazing discovery that can boost your response rate almost instantly!
Back in University I heard of the Anita Effect for the first time — and found it fascinating. Shortly after co-founding my first company I remembered it and tried it — with great effect. Now this is more than 10 years ago and I have never stumbled over an article or a snippet concerning Anita…or the role gender plays on response rates in male dominated environments, so I decided to write the article myself.
And don’t worry — this is not some kind of clickbaity article written by a 12 year old YouTuber trying to tell you how to make money over night. You know the types I am a talking about…
What I would like to share is cold and hard research — and something I heard while studying market research at University several years ago. My professor at that time was the way you would hope a professor to be — a brilliant storyteller and deeply in love with his line of work. He would always share small insights that you wouldn't find in your run of the mill book…
